Hiranandani
About The Project
To launch "The Empress," a luxury apartment complex built on values of empowerment and individuality, we ditched the models and scripts.
Role
Production, Direction, Cinematography, Post production
The Concept
In a world of scripted marketing, what resonates more than a staged performance? Authenticity. We showcased this through the lens of the dynamic duo of Anusha Dandekar and Shibani Dandekar, highlighting its features as an extension of their own authentic lives.
The Result
The raw, unscripted approach of the video resulted in a campaign meant to attract the right kind of residents -
those who value true connection and genuine living.